NEW STEP is specialized in children's footwear, clothing and accessories since 1985. It mainly operates on the Greek market but is also exporting to Cyprus, Czech Republic and United Arab Emirates. It has the ownership of six retail shops as well as offices and show rooms in Greece, serving the wholesale market in over 45 points of sale.

NEWSTEP represents and supports the brand names “CROCODILINO shoes for kids”, “Disollo” and “YUP”  while is also collaborating with many distinguished companies such as Adidas, Reebok, Under Armour, Sketchers, Crocs, Fila and Superga offering a wide variety of their products at its retail shops.

During the last two years, it operates successfully at the online sales market, having the exclusive rights of CROCODILINO (, recording great achievements and continuous growth of market share.

NEWSTEP is aiming on the establishment of partnerships with new quality brands that are operating in imports-exports and distribution in Greece, as well as in retail sales.

NEWSTEP is investing annually a remarkable amount of money for promotional campaigns, Marketing campaigns, Advertising and Social Media Marketing campaigns.